Air Jordan 1 Gets The Big Logo Treatment

May 22 2018

Big logos and bold branding are arguably the hottest trends in sneakers right now, with everything from Virgil Abloh‘s iconic “The Ten” collection to the classic Air Max 1 joining the ranks of branding-swatched kicks. Now, it’s the Jordan 1‘s turn to join the madness in earnest as images of the OG model with bold Nike branding have recently surfaced. The shoe’s upper is dressed in a tonal reddish-orange – an apparent nod to the brand’s iconic color, with the aforementioned Nike branding arriving on the lateral and medial midfoot panels. The left shoe features a Nike script logo hit on the lateral side with Nike’s trademark text (usually found on a Jordan 1’s tongue tag) on the medial side, while the right shoe offers an inverse look by moving the trademark text to the lateral side and switching the bold logo hit from “Nike” to “Air” while also moving it to the medial side. A straightforward white Jordan 1 midsole and reddish-orange outsole complete the shoe’s look. While anything with technical writing on its upper will be understandable compared to the aforementioned “The Ten” by Virgil Abloh, it’s worth noting that Undefeated presented a Nike Dunk High with a similar approach to bold and gaudy branding long before OFF WHITE got a chance to reimagine those pieces.

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